What is Google Analytics?
Why should you use it?
Whatever your business – understanding your audience is of prime importance so you can deliver better products/services, make a good impact, and drive results.
To start with, GA makes it easier for you to understand how your website or app users are engaging with the content so that you know what’s working for you and what’s not!
Moreover, it is easier to double your website and App traffic when you know exactly how users are finding you on the web and what is catching their attention.
With GA, you have an edge!
- Insights that only Google can give: Google’s machine learning capabilities are better than any other in the world! Discovering new insights, conversions, etc becomes easier!
- It is all connected: Google Analytics is built to work around Google’s Advertising and Publishing portals i.e. Adwords, Admob, Google Search Ads, etc. Creating remarketing lists with the analyzed data aids your marketing strategies.
- Easier than ever: The Google Analytics Dashboard is a very user-friendly interface with charts, technical support, and API configurations that help to understand, analyze, and share data easily. Even a layman can interpret the dashboard!
Google Analytics lets you track users coming in from Google Display Ads (remarketing campaigns), Social Media, Shared Links and everything that connects your website/App to the users!
What are the benefits of Google Analytics?
Almost 3.5 billion searches are made every day and 600+ new users land on the Google page every minute – Google Search Engine is one of the most powerful SERPs of today.
Coming from the Powerhouse of the Internet – Google Analytics is empowered to read vast amounts of data, convert it into a readable format, and make it understandable in a jiffy.
It is one of the easiest and most popular tools on the web that allows individuals/businesses to interpret their performance online.
- Real-time Data
Google Analytics allows you to access reports that offer insights into real-time data i.e. who is on your site and what they are doing! So if you have just made a blog post live, you can check how the traffic lands on your post and where the audience is coming from. The dashboard allows you to see the real-time response of users on your Website/App and learn consumer behavior for better marketing.
- Uplift your Marketing Strategies
Not all marketing strategies are fruitful all the time! GA helps you understand the good from the bad! You can track the success and failure of your campaigns to determine which marketing strategies are working for you. With GA, you can constantly improve your marketing strategy until it starts making a good impact.
- Data Visualization
While most analytical tools on the web serve you with data regarding what’s happening on the site/app, Google Analytics makes it interpretable with charts, graphs, and other insights. Because, quite honestly, data is only useful when you can make sense of it!
- Free of Cost
If all of the above reasons weren’t enough, here is the best one! Google Analytics is free of cost. You have nothing to lose, but a lot of insights to gain!
So if you are running Facebook Ads – You can track its performance through GA and better its performance!